VAK
Logo and complete brand guidelines
Full brand identity for VAK Pardubice (Vodovody a kanalizace), a Czech water and sewage utility company. The logo translates the company's initials into a continuous pipe-and-valve form — letterforms that double as an abstracted water infrastructure diagram.
The palette pairs deep navy with electric blue and a fresh green accent, with colors applicable at varying opacities to create depth. Deliverables include brand guidelines, full stationery suite, outdoor advertising, tanker and workwear livery, promotional merchandise, and a mobile app with App Store listing.
Full brand identity for VAK Pardubice (Vodovody a kanalizace), a Czech water and sewage utility company. The logo translates the company's initials into a continuous pipe-and-valve form — letterforms that double as an abstracted water infrastructure diagram.
The palette pairs deep navy with electric blue and a fresh green accent, with colors applicable at varying opacities to create depth. Deliverables include brand guidelines, full stationery suite, outdoor advertising, tanker and workwear livery, promotional merchandise, and a mobile app with App Store listing.
Full brand identity for VAK Pardubice (Vodovody a kanalizace), a Czech water and sewage utility company. The logo translates the company's initials into a continuous pipe-and-valve form — letterforms that double as an abstracted water infrastructure diagram.
The palette pairs deep navy with electric blue and a fresh green accent, with colors applicable at varying opacities to create depth. Deliverables include brand guidelines, full stationery suite, outdoor advertising, tanker and workwear livery, promotional merchandise, and a mobile app with App Store listing.
