I'm Pavel Horak. For 25 years, I have been creating visual identities and design deliverables with a clear purpose. Art exists for its own sake. Design exists to solve a problem. A logo that looks good but fails to connect with your audience isn't good design - it’s just decoration. And that’s not what I do. I work alone.

From the initial brief to the final files, you only communicate with me - direct contact, no middlemen, full responsibility for the outcome.

Outside the studio, you’ll most likely find me on the road with a camera in hand. I look for places that are honest and unpretentious - those are the ones that inspire me the most. I love good literature, good coffee, and design that still makes sense ten years down the line. And because the mind needs the body so sports are just as important to me as a sketchbook.