Country Plushes
Brand Identity & Mascot Design
A UK toy brand that needed a face as much as a logo — and got both. Forget generic toy branding. At the heart of Country Plushies sits a custom illustrated ball mascot: cheeky, grinning, and instantly recognizable on a crowded toy shelf. More than decoration, it became the brand’s visual voice. The logotype was designed to perform seamlessly across both horizontal and stacked versions. Alongside it, a circular badge variation was developed specifically for embroidery on plush toys, labels, and merchandise.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
A UK toy brand that needed a face as much as a logo — and got both. Forget generic toy branding. At the heart of Country Plushies sits a custom illustrated ball mascot: cheeky, grinning, and instantly recognizable on a crowded toy shelf. More than decoration, it became the brand’s visual voice. The logotype was designed to perform seamlessly across both horizontal and stacked versions. Alongside it, a circular badge variation was developed specifically for embroidery on plush toys, labels, and merchandise.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
A UK toy brand that needed a face as much as a logo — and got both. Forget generic toy branding. At the heart of Country Plushies sits a custom illustrated ball mascot: cheeky, grinning, and instantly recognizable on a crowded toy shelf. More than decoration, it became the brand’s visual voice. The logotype was designed to perform seamlessly across both horizontal and stacked versions. Alongside it, a circular badge variation was developed specifically for embroidery on plush toys, labels, and merchandise.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
