Country Plushes
Brand Identity & Mascot Design
Working on the branding for this British toy-world lovebrand was a bit of a step out of my comfort zone, as most of my clients come from technical industries. Here, it was necessary to take a completely different approach and create a design tailored to the field. At the heart of the Country Plushies identity is a custom-illustrated ball – a cheekily smiling mascot with real character. I wanted the entire identity to stand out from the crowd. This illustration serves as the brand's communicative pillar and can also function as a standalone mascot. The color palette is built around a bold orange, complemented by an elegant combination of black and gray.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
Working on the branding for this British toy-world lovebrand was a bit of a step out of my comfort zone, as most of my clients come from technical industries. Here, it was necessary to take a completely different approach and create a design tailored to the field. At the heart of the Country Plushies identity is a custom-illustrated ball – a cheekily smiling mascot with real character. I wanted the entire identity to stand out from the crowd. This illustration serves as the brand's communicative pillar and can also function as a standalone mascot. The color palette is built around a bold orange, complemented by an elegant combination of black and gray.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
Working on the branding for this British toy-world lovebrand was a bit of a step out of my comfort zone, as most of my clients come from technical industries. Here, it was necessary to take a completely different approach and create a design tailored to the field. At the heart of the Country Plushies identity is a custom-illustrated ball – a cheekily smiling mascot with real character. I wanted the entire identity to stand out from the crowd. This illustration serves as the brand's communicative pillar and can also function as a standalone mascot. The color palette is built around a bold orange, complemented by an elegant combination of black and gray.
A minimal palette of bold orange, black, and cool grey gives the identity strong contrast while keeping it flexible across print and digital applications. The final delivery included the complete visual identity system — brand guidelines, stationery, promotional merchandise, and a mobile app icon. The result is a playful identity that captures children’s attention while feeling clear, trustworthy, and appealing to parents.
